Case Study - 12 Boards

Business: 12 Boards
Industry: Electric Skateboards, Snow Gear & Servicing
Tech Stack: Lightspeed Retail X + Klaviyo
Integration Tool: KlavX – Lightspeed to Klaviyo Sync

🧩 The Problem

12 Boards sells premium electric boards and snow equipment—products that require maintenance, accessories, and seasonal servicing.

While they used Lightspeed Retail X for POS and Klaviyo for email, the two systems weren’t talking. That meant:

• No way to trigger post-purchase servicing reminders

• Offline customers weren’t receiving onboarding tips or warranty info

• Campaigns weren’t tailored by product or purchase method

• Team was manually exporting POS data—inefficient and error-prone

They were missing valuable follow-up windows—like when a customer’s board needed its first service or accessories needed replacing.

🔌 The KlavX Fix

KlavX plugged directly into Lightspeed and began syncing customer, product, and transaction data into Klaviyo.

In under 2 hours, 12 Boards had:

✅ Real-time sync of all in-store and online purchases
✅ Unique tags for product types (e.g. electric, snow, accessories)
✅ Trigger events for servicing reminders, warranties, and upsells
✅ Clean customer profiles to power segmentation and flows

No dev team needed. No CSV juggling.

🔥 The Results

The marketing team launched a new set of post-purchase email flows tailored to what customers actually bought—and when they’d likely need support.

Key Flows Now Running:

• 🛠️ First service reminder (based on product + time)

• 🧤 Seasonal gear check-ins (snow → accessories)

• 🔋 Battery and spare part upsells for electric boards

• 📝 Warranty registration + product care guides

“We’re finally supporting customers after the sale. That’s what builds trust and recurring revenue.”