Case Study - StepAhead Shoes

Client: StepAhead Shoes
Industry: Footwear Retail
Stack: Lightspeed Retail X + Klaviyo
Challenge: Unifying online and in-store customer data to power high-performing email marketing.

🎯 The Problem

StepAhead Shoes was already using Lightspeed Retail X as their POS and Klaviyo for email marketing—but the two systems weren’t talking. This created gaps in their data, meaning:

• In-store customers weren’t receiving tailored campaigns.

• Segmentation was limited to online behaviour only.

• ROI on email marketing was capped.

🔧 The KlavX Solution

In under 2 hours, KlavX was deployed and syncing live data from Lightspeed to Klaviyo.

Key Features Enabled:

• Auto-sync of in-store customer profiles and purchases into Klaviyo.

• Custom events and metrics mapped for better segmentation.

• Ready-to-use Klaviyo flows triggered by both online and offline activity.

📈 The Impact

StepAhead Shoes immediately unlocked:

• Full visibility of their true customer lifecycle—regardless of purchase channel.

• The ability to re-target lapsed in-store buyers.

• Data-rich profiles that powered higher-converting campaigns.

Plus, the KlavX team provided full support and documentation to get them running fast.

🔑 Why It Worked

KlavX eliminated manual export/import headaches and gave StepAhead Shoes a single source of truth in Klaviyo—bridging the online and in-store experience.