Case Study - Bulldog Nutrition

Business: Bulldog Nutrition
Industry: Nutritional Supplements & Wellness Retail
Tech Stack: Lightspeed Retail X (POS) + Klaviyo (Email Marketing)
Integration Tool: KlavX – Lightspeed to Klaviyo Sync

🧩 The Challenge

Bulldog Nutrition, a leading retailer in nutritional supplements, faced challenges in synchronising in-store customer data with their email marketing campaigns. Their existing setup lacked seamless integration between Lightspeed Retail X and Klaviyo, leading to:

• Inability to personalise email campaigns based on in-store purchases.

• Missed opportunities for timely replenishment reminders.

• Manual data exports consuming valuable time and resources.

This disconnect hindered their ability to provide a cohesive customer experience across channels.

🔌 The KlavX Solution

To bridge this gap, Bulldog Nutrition implemented KlavX, a purpose-built integration that seamlessly syncs customer and sales data from Lightspeed Retail X into Klaviyo. This integration enabled

• Real-time syncing of in-store purchase data into Klaviyo profiles.

• Enhanced segmentation based on both online and offline customer behaviour.

• Automation of personalised email flows, including replenishment reminders and product recommendations.

The setup was completed swiftly, requiring minimal technical intervention, allowing the marketing team to focus on strategy rather than data management.

📈 The Results

Post-integration, Bulldog Nutrition experienced significant improvements:

• An increase in email-driven revenue by targeting customers with personalised offers based on their purchase history.

• Improved customer retention through timely replenishment reminders for consumable products.

• Streamlined operations with automated data syncing, reducing manual workload.

These enhancements led to a more cohesive customer journey, fostering loyalty and increasing lifetime value.