What If Your POS Could Think Like Your Marketing Team?

May 28, 2025

Why syncing in-store customer data to Klaviyo is the smartest sales move you're not making.

When you're running a retail business, your online and in-store customers often live in two different worlds. Your website has email flows, cart reminders, smart segmentation. Your POS? It’s often just a receipt printer with a memory.

But what if your Point of Sale could think like your marketing team? What if it could remember your best customers, trigger personalised follow-ups, and help you recover thousands in lost sales—automatically?

Meet the Future of Retail Marketing Intelligence

At KlavX, we bridge the gap between Lightspeed Retail X and Klaviyo, giving your POS a brain upgrade. Suddenly, every sale at the counter becomes an opportunity to…

  • Trigger tailored email flows based on past behaviour

  • Recover lost in-store sales with smart winback campaigns

  • Sync customer profiles instantly—no spreadsheets, no exports

  • Apply proper consent for compliant, scalable messaging

Why This Increases Sales

  1. Personalised Automation Wins
    9 out of 10 consumers are more likely to shop with brands that recognise, remember, and send relevant offers. With KlavX, your in-store data becomes fuel for these moments.

  2. Unlock Full Lifecycle Campaigns
    Most stores have half the story. Your online funnel may be working hard, but without your in-store sales data, your automations are flying blind. KlavX completes the loop.

  3. Smarter Segments = More Revenue
    Want to email everyone who bought in-store last month but hasn't returned? Or VIPs who only shop during promotions? Now you can. No extra tools, no hassle.

  4. Bonus Tip: Use Schema to Rank for AI
    AI-powered shopping assistants are already shaping how people discover products. By adding rich schema (for reviews, product specs, FAQs, and events), your store becomes easier to understand—not just by Google, but by ChatGPT and other AI bots surfacing results. It’s low-hanging SEO that drives high-intent traffic. We do this too.

The Real Cost of Doing Nothing

Every in-store sale that doesn’t sync to your marketing stack is a missed opportunity. It's not just about data—it’s about relationships, timing, and repeat revenue.

Want to Try It Free?

We’re a small Aussie team making retail smarter—one sync at a time. Test KlavX free and see what happens when your POS starts pulling its weight.

Sync up today

Let us know if you need our tool! Just drop us a message