Finally, a Real Solution for Connecting Lightspeed Retail X to Klaviyo

May 26, 2025

If you’re here, you’ve probably asked one of the following:

“How do I sync my Lightspeed Retail X, customer data to Klaviyo?”
“Why is there no native integration between Lightspeed X-Series and Klaviyo?” Come on guys.
“Should I use Zapier or build a custom connector?” I can do that, what is your time worth tho?

You're not alone—and until recently, there hasn’t been a clean, reliable, and affordable way to bridge Lightspeed Retail X (formerly Vend) and Klaviyo.

But that’s exactly what Klavx was built to fix.

The Problem: A Huge Gap Between POS and Marketing

Retailers with physical stores using Lightspeed X often rely on Klaviyo to run high-converting email and SMS campaigns. But without a proper integration, in-store purchases are invisible to Klaviyo. That means:

No post-purchase flows for retail customers
No retention or win-back campaigns based on in-store behaviour
No unified view of your customer across online and offline

It’s like flying blind—your best customers might be the ones walking into your store weekly, and you’d never know.

Why the Alternatives Fall Short

Let’s look at the other options retailers often explore:

1. Zapier or DIY iPaaS Tools

Yes, Zapier and similar platforms can connect Vend and Klaviyo. But you’ll need to:

Manually configure customer and order data syncing
Filter out online orders to avoid duplicates
Monitor sync errors

And once you get beyond a certain volume, your monthly Zapier fees climb fast. Not ideal for busy stores or multi-outlet retailers.

2. Klaviyo’s Native Integration

Klaviyo does have a native integration—for Lightspeed R-Series, not X-Series. So if you're using Vend/X-Series (the more popular system in Australia and NZ), you’re out of luck.

3. Custom Integrations

You could build your own using APIs. But unless you have a dev team handy and $10k–$20k to burn, it’s a slow, costly, and brittle solution. You’ll need to maintain it every time APIs change.

4. Marsello and Loyalty Platforms

Platforms like Marsello offer omnichannel loyalty and some Klaviyo syncing. But they come with extra features you may not need—and a price tag to match. Plus, you’ll still likely need customisation to get the data you want into Klaviyo.

Enter Klavx: Built to Solve This Exact Problem

Klavx is the only integration purpose-built to connect Lightspeed X-Series and Klaviyo in real-time. Hvae i mentioned we are an awesome team who can jump on a call anytime?

Here’s what makes it different:

Syncs customer and sales data instantly from POS to Klaviyo
Avoids duplication by filtering out ecommerce orders
Maps product categories, brands, and purchase data as custom events
Respects “do not email” flags to stay compliant
Works globally, but was born and built in Australia

And because it’s run by a small team, it’s fast, nimble, and can customise for your store’s quirks.

Pricing: Simple and Predictable

Flat rate: AU$99/month.

That’s it. No tiers, no gotchas. If you need heavy customisation or enterprise-scale features, the Klavx team can scope that with you—but most stores get amazing value straight out of the box.

Who is it For?

Klavx is perfect for retailers who:

Use Lightspeed X (Vend) for in-store sales
Use Klaviyo for marketing
Want to reach all their customers—not just the online ones
Don’t want to spend weeks messing with Zapier or APIs

Whether you're a sneaker store, boutique fashion brand, winery, or lifestyle retailer—if your POS data isn’t in Klaviyo, you're missing a huge piece of the marketing puzzle.